Privacy Policy
Last Updated: January 2026
Love Hair By Ellie ("we," "us," "our," or "Company") operates the lovehairbyellie.co.uk website. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our website, including all its content, functionality, and services offered thereon (collectively, the "Website").
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Name and Email Address: When you voluntarily submit contact forms, newsletters, or inquiries.
- IP Address: Your internet protocol (IP) address is automatically logged when you access our Website.
- Cookies: Information stored via cookies and similar tracking technologies to enhance your user experience.
- Usage Data: Pages visited, time spent on pages, links clicked, referring URL, and other browsing behaviour.
- Device Information: Browser type, operating system, and device identifier.
How We Use Information
We use the information we collect for various purposes, including:
- Conducting analytics to understand user behaviour and improve Website functionality.
- Tracking affiliate clicks and conversions for commission calculations and reporting.
- Improving, personalising, and optimising the Website experience.
- Responding to your inquiries and providing customer support.
- Sending marketing communications (only with your consent where required by law).
- Detecting and preventing fraud or abuse.
- Complying with legal obligations.
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance functionality and analyse usage. Cookie types include:
- Essential Cookies: Required for Website operation and security.
- Analytics Cookies: Track user behaviour to improve our services (e.g., Google Analytics).
- Affiliate Cookies: Monitor clicks and referrals to casino partners for commission tracking.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You may opt-out of non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that blocking essential cookies may impair Website functionality.
Third-Party Links
Our Website contains links to external websites, including non-UK casino sites and affiliated platforms. We are not responsible for the privacy practices or content of third-party websites. We strongly encourage you to review the privacy policies of any external site before providing your personal information. Your use of third-party sites is governed by their respective privacy policies, not this policy.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of your personal data we hold.
- Right to Rectification: You may request correction of inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data in certain circumstances.
- Right to Restrict Processing: You may restrict how we process your data.
- Right to Data Portability: You may request your data in a structured, portable format.
- Right to Object: You may object to certain processing activities, including direct marketing.
To exercise these rights, please contact us using the information below. We will respond to requests within 30 days as required by law.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics data is typically retained for up to 26 months. Affiliate tracking cookies are retained for periods specified by our casino partners (typically 30-90 days). You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Email: [email protected]
We are committed to maintaining your trust and will respond to all inquiries promptly and professionally.